Project goals
Centralize management of the nationwide dealer network
Automate request processing and sales control
Eliminate manual processes and lost leads
Provide transparent analytics for the head office
Build a scalable architecture for network growth
Corporate website
Delivered:
A model catalog with technical specifications
Car pages with configurations
Online requests (test drive, consultation, financing, trade-in)
A map of official dealers
A news and marketing section
Forms integrated directly into the DMS
The website became more than a storefront: it is a full-fledged lead generation channel.
Dealer Management System (DMS) built from scratch
We developed the DMS entirely from scratch around the distributor's business processes.
Lead management
Automatic distribution of requests by region and dealer
Flexible routing logic
SLA-based processing control
Interaction history
Sales funnel
Deal stages from first contact to car handover
Status tracking
Conversion analytics
Dealer network management
A centralized dealer database
Access rights management
KPI tracking by region
Financial and operational reporting
Analytics and reports
Dashboards for the head office
Sales statistics
Dealer performance
Plan execution tracking
Architecture
Scalable backend logic
Role-based access
APIs for integrations
Ready to connect CRM, ERP and financial systems
Results
✔ Centralized management of the dealer network across Kazakhstan
✔ Fewer lost leads
✔ Faster request processing
✔ Full sales transparency
✔ Ready to scale