SEO Promotion in Google and Yandex

• Technical audit and fixes. Indexing, robots.txt and sitemap, duplicates and broken links, redirects, canonical URLs, loading speed and Core Web Vitals, the mobile version and structured data.
• Keyword research. We collect the queries people use to look for your products and services — including Kazakh-language queries and queries with a city name — remove irrelevant ones and map them to pages.
• Site structure. If important queries have no suitable page, we design and build one: separate pages for services, categories, cities or industries.
• On-page optimisation. Title tags and H1 headings, snippet descriptions, copy, internal linking and captioned images.
• Content. Copy for commercial pages and blog articles that answer customers' questions and lead to service pages.
• Commercial factors. Prices, terms, contacts, answers to frequent questions and work samples — everything that helps both visitors and search engines see that the service can be ordered on the site.
• Local SEO. Company profiles in Google Business Profile, 2GIS and Yandex Business, a consistent address and phone number on the site and in maps, and work with reviews.
• Off-page factors. Mentions and links from industry directories, partner sites and publications — without buying spam links that get sites demoted.
• Analytics and reports. Google Search Console, Yandex Webmaster, Google Analytics 4 and Yandex Metrica: rankings, visibility, traffic and conversions into leads.

If you run an online store, there are extra tasks: meta tag templates for hundreds or thousands of products, landing pages for popular filter combinations, removing duplicates created by sorting and pagination, and product structured data with price and availability. This is what sets store SEO apart from promoting a service website.

We follow a plan agreed with you at the start. The first months usually look like this:

1. Month one — diagnostics and groundwork. A technical audit, analysis of the competitors ranking at the top, keyword research, and analytics and goal setup if they are missing. We fix critical errors that block indexing.
2. Month two — structure and pages. We map queries to pages, optimise titles, H1s and copy of key sections, create missing landing pages and set up internal linking.
3. Month three — content and trust. We expand service copy, add answers to frequent questions, work samples and prices, publish the first articles and set up map listings.
4. Then — a monthly cycle. We analyse which queries and pages are growing and which are not, and choose the next tasks: new pages, conversion improvements, links, speed.

Every month you receive a report: what was done, how rankings changed by query group, how many visitors came from Google and Yandex and how many of them left a request. If a task needs your decision — for example, approving prices on the site or providing photos of your work — we tell you in advance what the result depends on.

What we need from you: access to Google Search Console, Yandex Webmaster, analytics and the site admin panel, a contact person for approvals, and an understanding of which services or products are your priority and most profitable. This helps direct the budget to where leads are worth more.

On websites built by our studio we make all changes ourselves. If another contractor built the site, we need access to the admin panel and code; without access, we prepare a detailed specification for your developer.

According to StatCounter for September 2026, about 68% of searches in Kazakhstan go to Google and about 30% to Yandex. That's why we promote sites in both engines and take their differences into account.

• Google responds more to the quality and depth of content, speed and mobile usability, and links and mentions of the company. For local queries, a Google Business Profile listing is important.
• Yandex pays closer attention to the site's region and commercial factors: prices, contacts, product range, delivery and payment terms. The region must be set correctly in Yandex Webmaster and the company listed in Yandex Business.

Kazakhstan market specifics we take into account:

• queries with and without a city: “website development almaty” and “website development” are different results pages with different competitors;
• Kazakh-language queries — there are fewer of them, but competition is noticeably lower, and a full Kazakh version of the site brings extra traffic;
• 2GIS — for many people in Almaty and Astana it is the first directory they open, so a company listing there works as a separate channel;
• aggregators and marketplaces in search results: Kaspi, OLX and directories take part of the first page, and sometimes it pays to be listed there too.

A separate area is AI-generated answers in search engines and AI assistants. To appear in such answers, a site needs clear facts, structured data and answers to customers' questions. We build these elements into every page we promote.

SEO promotion starts from 100,000 ₸ per month. We set the budget after an initial analysis of the site and the niche and fix it in the contract together with the work plan.

What the cost depends on:

• Competition in the niche. For queries like “website development” or “dentist almaty” the top is held by strong players, and growth needs more content and external mentions.
• Size and condition of the site. A 20-page site and an online store with 5,000 products need different amounts of work; a technically neglected site has to be fixed first.
• Geography and languages. Almaty only, several cities or all of Kazakhstan; Russian, Kazakh and English versions.
• Content volume. How many new pages and articles need to be created each month.
• Goals. Growth on a narrow set of commercial queries or broad coverage of informational demand.

Payment is monthly under a contract, and at the start of each month we agree on the task list. On-page SEO is already included in the price of the websites we build, so promoting a new site starts with growth rather than fixing errors.

If a site is so outdated that promoting it doesn't pay off, we will suggest building a new one, which can be paid for in installments for up to 12 months. Development prices are on the Order a website page.

SEO is not a fast channel. The first changes in rankings and traffic usually appear after 2–3 months of work; in competitive niches and on new sites it takes longer. On the other hand, the traffic a site earns from search doesn't disappear the day you stop paying for ads.

What speeds up results:

• a technically healthy, fast website;
• separate pages for each service, product category and city;
• detailed, useful content with prices, examples and answers to questions;
• quick approvals on your side;
• map listings with up-to-date details and reviews.

What our reports show:

• rankings by query group in Google and Yandex;
• site visibility and the number of search impressions;
• search traffic by page;
• requests, calls and orders from search traffic — when analytics is set up;
• completed tasks and the plan for next month.

SEO and ads together. Paid search brings leads from day one, while SEO lowers their average cost over time. Ad data also quickly shows which queries bring customers, and we prioritise those in SEO. For ad campaigns it is convenient to use separate landing pages while the main site grows in organic search.

We don't promise “top 10 in a month” and don't use tactics that give a quick jump followed by search engine penalties. If growth in your niche will be slow or expensive, we will say so upfront and suggest where the money will have more effect — for example, improving the site first or boosting ads while SEO gains momentum.

Promotion works when a site has something to show search engines. Sometimes it is better to start with a different step:

• You don't know why the site isn't growing. Start with an SEO audit from 50,000 ₸. You will get a prioritised list of issues and can decide whether to fix them yourself or with us.
• The site is outdated. Slow, awkward on a phone, built on an old template, with no way to add pages — such a site is cheaper to renew than to promote. A redesign that keeps your rankings and sets up 301 redirects will help.
• There is no site, or it is too small. A one-page site cannot rank for dozens of queries. You need a multi-page corporate website or an online store with a separate page for each line of business.
• You need regular technical help rather than promotion. Updates, backups and small improvements are covered by website technical support.

We can also promote a site we didn't build: we start with an audit and show what limitations the platform has. If any of them are critical for growth, we tell you before signing the promotion contract.

• SEO and development in one team. Recommendations turn straight into working changes: new pages, fixed redirects, faster loading. You don't need to hire a separate developer.
• SEO is built into our sites from day one. Clean URLs, structured data, server-side rendering and separate pages for queries — for example, on the Qazaqline Logistics, Olam Avto and Soueast Kazakhstan sites the structure was prepared for promotion during development.
• Experience with migrations without losing traffic. When moving sites to a new platform we set up 301 redirects from old URLs, as we did for the Risk Expert insurance company website.
• Knowledge of the Kazakhstan market. We work with Google, Yandex, 2GIS, Kazakh-language queries and search results for Almaty and other cities.
• Experience across industries. Car dealers, healthcare, education, logistics, finance, e-commerce — we have built sites in these sectors and know how their customers search and which pages are needed for growth.
• White-hat methods. No doorway pages, spam links or fake metrics — only what won't lead to penalties.
• Transparency. A contract, a monthly plan and report, and access to analytics stays with you.

If you also need a new website, start with our website development in Almaty page, which lists all formats and prices.