The website follows the structure used by international car brands:
1. Home page
- Banners featuring key models
- Promotions and special offers
- Quick access to the car catalog
- Key brand advantages
2. Car catalog
- All models presented (SUVs, sedans)
- Cards with brief specifications
- Easy navigation between models
3. Model page
- Image gallery and car visuals
- Trims and specifications
- Technical parameters
- CTA buttons: request, consultation, test drive
4. Configurator / trim selection
- Car configuration builder
- Choice of color and options
- Ready for integration with dealer systems
5. Promotions and financing
- Special offers
- Loan and leasing programs
- Marketing campaigns
6. Dealer network
- List of dealers by region
- Contacts and map
- Quick contact options
7. About the brand
- Soueast history and positioning
- Trust-building content
Implementation
UX/UI (automotive approach)
- A carefully designed user journey from viewing a model to submitting a request
- Focus on the visual presentation of the cars
- Minimum number of clicks to the target action
Frontend development
- Responsive, mobile-first layout
- Fast page loading
- Interactive elements (galleries, trim switching)
Backend and admin panel
- Management of models, specifications and content
- Updating promotions and marketing blocks
- Dealer network management
- Flexible architecture for scaling
SEO and marketing
- Basic SEO optimization
- Ready for advertising traffic
- Analytics can be connected (GA4, Meta Pixel, etc.)
Result
- A full-fledged car brand website for the Kazakhstan market
- A convenient lead generation tool
- A better user experience when choosing a car
- Ready for integration with CRM and external services
Technologies
- Frontend: Vue / JS / HTML / CSS
- Backend: Laravel
- Database: MySQL
- Infrastructure: Docker
Project highlights
- Compliance with carmaker website standards
- Flexible management of content and models
- Ready for a growing model range
- Focus on conversion (requests, test drives, consultations)