The website follows the classic structure of automotive brand sites (OEM level):
1. Home page
- MG brand presentation
- Banners featuring key models
- Promotions and special offers
- Quick links to the catalog
2. Car catalog
- Model list (SUVs, sedans, etc.)
- Car cards with key specifications
- Filtering and navigation by model
3. Model page (detailed)
- Car photos and gallery
- Trims and specifications
- Technical parameters
- Buttons: “Send a request”, “Book a test drive”
4. Configurator / trim selection
- Choice of color and trim
- Display of parameters
- Ready for integration with dealer systems
5. Offers and promotions
- Special offers
- Car loans / leasing
- Marketing campaigns
6. Dealers / contacts
- List of dealerships
- Map and contact details
- Dealer website system (DMS)
7. About MG
- Brand history
- Positioning
- Trust-building content
Implementation
UX/UI (automotive grade)
- Structure based on international carmaker standards
- Focus on visuals (photos, banners, car presentation)
- Minimum steps to submit a request
Frontend
- Fast loading even with a large amount of media
- Responsive layout for mobile devices
- Interactive elements
Backend and admin panel
- Management of models and their specifications
- Editing of promotions and banners
- Our own proprietary module for managing dealers and contacts, with the ability to create websites for dealers
- Flexible content structure
SEO and marketing
- Ready for SEO promotion of individual models
- Analytics can be connected
- Pages optimized for advertising traffic
Result
- A full-fledged digital tool for selling cars
- Convenient presentation of the model range
- Growth in the number of inquiries and test drives
- Ready for CRM integration and dealer website creation.