Why build a custom website? Having a budget for custom development doesn’t necessarily mean you need it. Before placing an order, take a pen and paper, write down your goals and weigh all the pros and cons.

  1. Do you need a simple business card site for short-term activity, or should you order a custom website built to last “forever”? Some business models involve short-term activity. In that case, order an inexpensive template-based site or a good one-page site for pay-per-click advertising. If you need a long-term solution, building an original website is the only right choice.
  2. You can build a one-page site on a well-known free CMS, but later you will have to keep turning to developers for updates, new modules and security issues, and face unplanned costs. With classic custom development, you pay a little more, but the investment works longer. When a platform is built from scratch, you don’t depend on a temperamental CMS. Any developer should have a solid command of the technologies and classic programming languages.
  3. SEO promotion of template-based sites requires more investment than promoting custom-built websites. In Almaty’s top 10 search results you rarely see pages built on WordPress or Joomla (in Kazakhstan, 80% of websites are built on these platforms). Pages built from scratch gradually reach mid-range positions for long-tail queries even without promotion. And if you use SEO tools correctly, the results will be clear.

A CMS is programmed not for the whole world but for a specific market and business, taking into account the client’s wishes and specific tasks. Still want to order a cheap template-based website? Feel free to keep searching.

Value your time, money and peace of mind? Entrust the development of your custom website to professionals with solid experience.